The OOF WEAR logo, created in 2016, is inspired by a painting by Edward Ruscha, on show at the MoMA in New York.

The strong geometry and intense colors of the work recreate and identify OOF WEAR’s DNA, where shapes and volumes interact with color, transporting us to an ironic yet sophisticated and innovative world.

This is how OOF WEAR was founded: a men’s and women’s outerwear and accessories project with a green soul.

In the collections, great classics are reinterpreted by creating new silhouettes and contrasting materials are mixed with sophisticated colors and patterns.